Shopper Marketing and CPG

Selected shopper and CPG work spanning campaign concepts, key visuals, retail environments, packaging and experiential. Across these projects, my role ranged from hands-on design and illustration to art direction and campaign development.

Chobani Oat Zero Sugar x High Key Cereal Box

I developed a cereal-box design concept for a Chobani Oat Zero Sugar partnership, turning product benefits into a playful part of the breakfast routine.

Choose Your Oat Adventure - All roads lead to oat in this zany maze of a “choose your own adventure” flowchart. Follow our playful line of questioning about dietary and lifestyle preferences to get directed to your next oat adventure (flavor). Then, scan the box to discover recipe inspiration!

Chobani Ready-to-Drink Coffee

I developed shopper campaign key visuals for Chobani Ready-to-Drink Coffee, building on the brand’s existing design system.

Chobani x Safeway Big Book Ads

I designed three sets of Chobani ads for Safeway’s Big Book (in order): one featuring my original illustrated scenes, one applying their refreshed brand system, and one exploring a totally new spin on how to use existing elements from that product system.

Chobani x Olympics

As Chobani’s shopper marketing agency of record, we collaborated with agency partners to develop the key visual and look and feel for #NoBadStuff, then extended it into a full shopper campaign across multiple retailers supporting Chobani’s Olympic sponsorship.

Angel’s Envy Father’s Day

THE ASK

Create a Father’s Day shopper display that celebrates every kind of dad, highlights Angel’s Envy’s distinctive bourbon finishes and encourages premium gifting.

CREATIVE SPARK

From fathers and stepfathers to mentors and chosen family, fatherhood comes in many forms. It's a rare blend of presence, guidance, and love. Like the bonds we celebrate, every Angel’s Envy bourbon is finished with intention and character. This campaign pairs our unique pours with the people who’ve made a lasting impact—real bonds, worth raising a glass to.

Key visual

Photoshoot stills

Large retail display

Bottle neck gift tags

Mark West Men’s Health

We partnered with Mark West Pinot Noir to bring their men’s wellness initiative to life in-store and beyond.

Their national “Master of One” campaign—focused on striving for better—created a natural halo for our wellness platform. Building on the brand’s tone and visual identity, we aligned shopper insights, key occasions, and brand goals to land on a powerful idea: Mastering Well-Being—a pursuit of health, happiness, and prosperity.

This led to our call-to-action: Pinot Up. A rallying cry for men’s health, it encouraged shoppers to take simple steps toward mastering life, with flexibility to extend into future efforts like healthy grilling and Movember.

The program included standard retail POS and the Ultimate Marinade Challenge, where shoppers submitted recipes for a chance to win. Support included displays, tear pads, neck tags, bottle toppers, and a featured print ad in Men’s Health magazine. The contest was a hit—and returned the following year.

Kroger TAB

I developed visual concepts for Kroger’s adult beverage category, built around before-, during- and after-dinner occasions. “Toast. Pair. Cheers.” and “Sip. Pair. Cheers.” helped shoppers plan an evening of cocktails, wine pairings and after-dinner drinks.

Whisk(e)y and Mixables Holiday Displays

I developed modular holiday display concepts for a whisk(e)y and mixables portfolio, designed to stand out in-store and help shoppers choose bottles for gifting and entertaining.

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Kroger Program Thematics

I developed shopper campaign themes for Kroger’s adult beverage category, using product bundles to encourage store visits. The program extended across Shopkick, influencer content, in-store demos, signage and rebate offers.