CPG & Retail Shopper Marketing
Chobani Zero Sugar x High Key Cereal Box
We were tasked to create design options for a Chobani Zero Sugar sponsored cereal box in partnership with a cereal company that will educate consumers on the benefits of Chobani Zero Sugar in a fun, engaging manner.
Choose Your Oat Adventure - All roads lead to oat in this zany maze of a “choose your own adventure” flowchart. Follow our playful line fo questioning about dietary and lifestyle preferences to get directed to your next oat adventure (flavor). Then, scan the box to discover recipe inspiration!
Chobani Ready-to-Drink Coffee
Chobani x Safeway Big Book Ads
Chobani x Olympics
Mark West Men’s Health
We partnered with Mark West Pinot Noir to bring their men’s wellness initiative to life in-store and beyond.
Their national “Master of One” campaign—focused on striving for better—created a natural halo for our wellness platform. Building on the brand’s tone and visual identity, we aligned shopper insights, key occasions, and brand goals to land on a powerful idea: Mastering Well-Being—a pursuit of health, happiness, and prosperity.
This led to our call-to-action: Pinot Up. A rallying cry for men’s health, it encouraged shoppers to take simple steps toward mastering life, with flexibility to extend into future efforts like healthy grilling and Movember.
The program included standard retail POS and the Ultimate Marinade Challenge, where shoppers submitted recipes for a chance to win. Support included displays, tear pads, neck tags, bottle toppers, and a featured print ad in Men’s Healthmagazine. The contest was a hit—and returned the following year.
Kroger TAB
Visual concepts for a “Before/During/After” program at Kroger that supports their TAB category.
Toast. Pair. Cheers. / Sip. Pair. Cheers. Be the host with the most when you prepare an evening filled with friends, fun and food. At Kroger, we’re making it easy to mix, make and match the perfect before dinner cocktails, wine pairings and drinks to enjoy with dessert. Get ready for a great night!
Whisk(e)y and Mixables Holiday Displays
Display concepts for our client's whisk(e)y and mixables portfolio during the busiest time of the year—the holiday season. Our goal was to capture a greater share of the gifting and entertaining market during this time period utilizing a modular floor display in the off-premise space that disrupts the shopper and aids in the decision-making process.
Kroger Program Thematics
Our client was invited to provide shopper programming to support the TAB category at Kroger with focus on bundles and an increased presence of tactics across the entire path to purchase in order to drive more traffic to the store. Tactics included Shopkick, Influencer blog posts, In-Store Demos, Shelf and Floor Talks, Mail-in Rebate Neck Tags and more!
CVS Endcap Plan
Key visual, neck tag and end cap mock ups for programs in CVS that drive incremental sales.
