Design-led creative leadership for brands with a lot to say
CREATIVE LEADERSHIP · Brand design · Art directionJessica is a creative leader with 15+ years of experience turning complex business problems into clear, human, high-performing creative across brand, growth, healthcare and CPG.
Currently ACD, Brand Design — Earnest
Previously UnitedHealthcare + Momentum Worldwide
Colorado-basedSelected work
INTEGRATED CAMPAIGNEarnest: Debt & Dating
Turning original research into a cultural campaign about debt and relationships
170M+ syndicated media reach
Strategy · Art direction · Design · Integrated campaign
BRAND + GROWTHBillboards, streaming, print, and validating what viewers really think of AI footage
BRAND conceptTaking a life insurance brand from positioning to launch
INTEGRATED CAMPAIGNOne idea, 22 markets, and the everyday moments UnitedHealthcare Medicaid makes easier
CREATIVE SYSTEMSA copy bank that remembers what worked, and a framework for how customers feel
BEYOND THE WORKI build the conditions for better creative, too.
I’m happiest working alongside my team, staying close enough to the work to help shape it while giving people the clarity, ownership and room to make it their own.
team leadershipLed a designer and two senior copywriters at Earnest; previously scaled UHC proposal creative from one person to a five-person team.
Creative standardsBuild reusable systems, guidance and feedback loops that help teams move faster without flattening the work.
Cross-functionalPartner across Growth, Product, Lifecycle, Content, SEO, PR, Compliance and external partners to connect creative to business.
How I leadClear direction, candid feedback, real ownership and enough curiosity to change course when the work or data says we should.
More work
CAMPAIGN
Retro, ridiculous, relevant: a 50-year-old cookie's comeback, shelf to Twitch
ART DIRECTIONSetting the scene, shaping the story, and sweating the details from pre-pro through final selects
IDENTITY + ILLUSTRATIONSelected identity work across logos, lockups, and illustration
Jess is the rare kind of leader who combines sharp creative vision with genuine mentorship.”
— Hannah Preston · Senior Brand Copywriter, Earnest