Jessica is a creative leader and designer bringing clarity and impact to complex stories through smart, insight-led design. Colorado-based.

Currently
Associate Creative Director, Brand (Design) — Earnest


Previously

Associate Creative Director (Design), UnitedHealthcare
Senior Art Director, Momentum Worldwide
Designer, UPBrand

CAMPAIGN

Earnest: Debt & Dating →

Red flags, the ick, and the money talk nobody wants on a first date.

STRATEGY

AI-powered systems →

A copy bank that remembers what worked, and a framework for how customers feel.

CAMPAIGN

UnitedHealthcare: Your day, made better →

One idea for 22 markets, and the everyday moments Medicaid makes easier.

LEADERSHIP

Building the creative function →

Better work starts with better plumbing: teams, partners, and tidy files.

ARCHITECTURE

One brand, three products →

Where do I start? A homepage and an email system built to answer that.

CONCEPT

boldly →

Life insurance without the dread: a made-up brand built on confidence.

CAMPAIGN

Nutter Butter →

Retro, ridiculous, relevant: a 50-year-old cookie's comeback, shelf to Twitch.

CAMPAIGN

Growth creative tests →

Billboards, streaming, print, and what viewers really think of AI footage.

CRAFT

Additional work →

Packaging, food photography, logos, and an Orange Bowl experience in mosaics.

Kind words from my peers

  • "She leads with honesty and transparency, so people always know where they stand and feel supported to do their best work."

    — Victoria Holliday, Dir., Brand and Content, Earnest

  • "Jess is the rare kind of leader who combines sharp creative vision with genuine mentorship."

    — Hannah Preston, Sr. Brand Copywriter, Earnest

  • “A tireless thinker, a dream-bigger, a dazzling designer and visionary art director.”

    — Amy Creyer, former ACD, Momentum