William Grant


Display concepts for our client's whisk(e)y and mixables portfolio during the busiest time of the year—the holiday season. Our goal was to capture a greater share of the gifting and entertaining market during this time period utilizing a modular floor display in the off-premise space that disrupts the shopper and aids in the decision-making process. Below you'll see early renders and initial sketches for each. I created the initial sketches and mood boards then worked with a freelance renderer to bring the concept to life.



How it works: Utilize the expert advice of Malt Master David Stewart to help take the guesswork out of gifting the perfect whisk(e)y this holiday. The display features David Stewart with high-level, expertise-based communications to help shoppers select the perfect whisk(e)y gifts. Leverage the Malt Master’s expertise and history to help novice shoppers make the right choice for anyone on their gift list.

Whisk(e)y Unwrapped: Expert Tips for Great Gifts: Intimidated by fine whisk(e)y? Don’t be. In whisk(e)y, as in life, there are no rules—only guidelines. We’re here to help with the know-how of David Stewart, whose expertise advises holiday shoppers as they select the perfect fine bottle to gift and serve. Mix it, enjoy it neat, buy it for your sister, boss or mailman. No matter what, you can’t go wrong with whisk(e)y.


This versatile display features four stackable wood merchandising crates that can be stacked tall or wide, a vertical back panel and a bar that can also be used for tasting or sampling opportunities.

Initial sketch

Initial sketch



How it works: Engage mixology expert Charlotte Voisey to help inspire shoppers to stock up for holiday entertaining. Display signage and/or digital content will feature Charlotte Voisey with high-level expertise communications, cocktail recipe recommendations and entertaining tips.

Host a Holiday Mix & Mingle: Shake up the holidays with expertly-crafted cocktails and lively libations. Create simple seasonal cocktails—perfect for any get together—with inspired recipes and entertaining tips from the experts, perfect for mixing, mingling and merriment this holiday


This base display includes 2-3 base shelving sets, one modular 4-shelf unit and center branding column. Provide maximum impact with two display structures combined as shown.

Initial sketch

Initial sketch