Sometimes it’s a full year end cap plan, other times it’s just a wire rack with a header card.
Below is an assortment of various shopper POS that may or may not have ever seen the light of day.
CVS ENDCAP PLAN
Key visual, neck tag and end cap mock ups for programs in CVS that drive incremental sales.
Visual concepts for a “Before/During/After” program at Kroger that supports their TBA category.
Toast. Pair. Cheers. / Sip. Pair. Cheers. Be the host with the most when you prepare an evening filled with friends, fun and food. At Kroger, we’re making it easy to mix, make and match the perfect before dinner cocktails, wine pairings and drinks to enjoy with dessert. Get ready for a great night!
WINE & SPIRITS RACK
Creative concept for wire rack at CVS.
kroger program thematics
Our client was invited to provide shopper programming to support the TAB category at Kroger with focus on bundles and an increased presence of tactics across the entire path to purchase in order to drive more traffic to the store. Tactics included Shopkick, Influencer blog posts, In-Store Demos, Shelf and Floor Talks, Mail-in Rebate Neck Tags and more!