Nutter Butter’s 50th Birthday


1969 saw the birth of Nutter Butter cookies––a nutty year, indeed! So how could we celebrate the 50th birthday of America’s “nuttiest” brand and relaunch the brand in a big way?

We took America on a “trip” back in time with limited-edition packaging designs, insanely nutty social content, and a birthday party hosted by the world’s first t-shirt baker––Johnny Cupcakes!

VP/CD: Julie Clark
ACD/Copy: Amy Creyer
Sr. Art Director: Jessica Wuller

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